The plan
Sets, reps, tempo and rest for every session, against the equipment you actually have — with a video on each movement.
Online coaching — built to spec
A plan written for your body, your equipment and your week — then reviewed and rewritten every seven days against what you actually did. You bring the work. I'll bring everything else.
The method
No app full of features you'll never open. Four things, each one maintained by a person who knows your name.
Sets, reps, tempo and rest for every session, against the equipment you actually have — with a video on each movement.
Targets you can hit on a normal week, built from food you already buy. Swaps for every meal, no weighing rice at midnight.
Weight, photos and how the week actually felt. Read properly every week, and next week's plan changes because of it.
Stuck mid-set, eating out, travelling, injured? Message me and get a real answer from a human, same day.
Results
Real clients, shot in the same gym under the same lights. Each frame is published exactly as it was sent — uncropped, unfiltered, unretouched. Switch views to see front and back.
About these photos. Published with each client's permission. Nothing is composited by us, nothing is retouched, and no result here is typical or guaranteed — what you get depends on your adherence, your sleep, your genetics and your health.
Your coach
Those are my own photos, in the same gym my clients train in. I am not selling you a method I read about — I am selling you the one I ran on myself, then rewrote a hundred times on other people until it stopped failing.
Every programme on this site is written by me. Not generated, not handed to an assistant, not copied off a template with your name at the top. The person reading your check-in on a Sunday night is the same person who wrote your plan, every single week.
Packages
Both packages are the full service — a written programme, diet plans, and follow-up five times a week. The three-month block costs less per month because that's where the work actually lands.
Rolling — renew each month.
Save EGP 1,500 against paying monthly.
| Service | 1 month | 3 months |
|---|---|---|
| Workout programme | 4 weeks | 12 weeks |
| Diet plans | 2 | 6 |
| Follow-up | 5× a week | 5× a week |
| Cost per month | EGP 2,000 | EGP 1,500 |
Questions
No. Your plan is written against the equipment you tell me you have — a full commercial gym, a pair of dumbbells at home, or a hotel room while you travel. Plenty of clients start at home and move to a gym later; the plan moves with them.
Yes — beginners get the most out of it, because the programme starts where you actually are. Every movement has a video, and you can message me the moment something doesn't feel right.
Within 48 hours of your assessment coming back. Nothing is pulled off a shelf — if it arrives quicker than that, it wasn't written for you.
Tell me as early as you can and the week gets rebuilt around it — a hotel-room version of your sessions, or a pause while you recover, and we pick the block back up afterwards. A bad week shouldn't cost you the block.
It's built on food you can buy from any local supermarket and cook in a normal kitchen. Every meal has swaps, and if something doesn't work for you, message me and it gets rewritten.
Pick a package and it opens a WhatsApp message to me. We confirm what you need, then I send you a payment link — your card details are entered on the payment provider's own secure page and never touch this website.
Within 2 days of paying, yes — in full. After 48 hours the package is non-refundable, because your assessment is reviewed and your plan written specifically for you, and that work starts straight away. If I ever fail to deliver what you paid for, you are refunded regardless. The full terms are in the refund policy.
Yes. Start on the month, and move onto the three-month block whenever you like — you just pay the difference.
No waiting list
Pick a block, fill in the assessment, and train off something written for you — then kept up to date every week you stay.
See the packagesBuilt By BB — online coaching. Every message is answered by the coach himself, not a support desk.
Within 2 business days, and usually much sooner. WhatsApp is the quickest way to reach us. If you are already a client, message your coach on the number you already have and you will get the fastest answer of all.
Built By BB provides online fitness and nutrition coaching, operating from Egypt. We trade online only and have no walk-in premises, so email, WhatsApp and phone are the ways to reach a person.
For anything about your coaching — a plan not arriving, a payment question, or deleting your account and data — use any of the methods above. Account and data deletion requests are handled by email.
Our terms, privacy policy and refund policy are linked at the top of this page and in the footer of every page.
Last updated: 30 September 2026
Built By BB ("we", "us") provides online fitness and nutrition coaching, operating from Egypt. We trade online only and have no walk-in premises. You can reach us at hello@builtbybb.uk and +20 11 2338 3087, and we answer within 2 business days.
We provide online coaching in packages. Depending on the package you buy, this may include a personalised training programme, personalised diet plans, and follow-up with your coach for the duration of the package. What each package includes is listed on the packages section of this site at the time of purchase, and that listing is what you are buying. Plans are written for you individually and are not transferable.
We are not doctors and coaching is not medical advice. You confirm you are medically fit to exercise and that you have told us about any injury, condition, medication or pregnancy that could affect training or diet. Consult a qualified physician before starting. Stop immediately and seek medical help if you feel unwell. You train at your own risk.
You must be 18 or older, or have the consent of a parent or guardian. Keep any login details private — you are responsible for activity on your account. Give accurate information in your assessment; a plan built on wrong information will not be safe or effective.
Prices are shown in Egyptian pounds (EGP) and include any applicable taxes unless stated otherwise. Payments are handled by our payment provider; we never see or store your full card details. Your package starts once payment is confirmed and runs for the stated term.
If illness, injury or travel stops you training, tell us as early as you can. We will adjust the plan around you or pause your block and resume it afterwards, at our discretion. A pause is not exchangeable for a refund.
Your plans, videos and materials are our intellectual property and licensed to you for personal use only. Do not copy, resell, publish or share them, and do not use the service to coach anyone else. We may suspend an account that breaches this.
Cancellation and refunds are governed by our refund & cancellation policy. We may end the service, with a pro-rata refund of any unused period, if you breach these terms or behave abusively toward staff.
To the extent permitted by law, our total liability to you is limited to the amount you paid for your current package. We do not guarantee any specific physical result — outcomes depend on your adherence, genetics, sleep, stress and health.
We may update these terms; material changes will be notified by email or message. These terms are governed by the laws of the Arab Republic of Egypt and the courts of Cairo have exclusive jurisdiction.
Last updated: 30 September 2026
To write and adjust your plans, to run your package and take payment, to answer you, to keep the service secure, and to meet our legal and accounting obligations. Health data is sensitive: we process it only to deliver the coaching you asked for, on the basis of your explicit consent, which you can withdraw at any time.
Your check-in photos and videos are private to you and your coach by default. We will never publish them on our website, social media or advertising unless you give us separate, written consent — and you can withdraw that consent at any time and we will remove them.
Our payment provider, for processing your payment. Our hosting and email providers, who act on our instructions. Authorities, where the law requires it. We do not sell your data.
Data is stored on servers operated by our hosting providers, may be processed outside Egypt, and is encrypted in transit. Access is limited to people who need it. No system is perfectly secure; we will tell you promptly if a breach affects your data.
For as long as your account is active, and afterwards only as long as needed for legal, tax or dispute purposes. Progress photos are deleted on request, or within 90 days of your account closing.
You can ask us for a copy of your data, correct it, delete it, or withdraw consent. Email hello@builtbybb.uk and we will respond within 30 days.
This site uses only the cookies and local storage necessary to run it. We do not run advertising cookies on this site.
The service is not for under-18s without the consent of a parent or guardian, and we do not knowingly collect their data.
Questions about this policy: hello@builtbybb.uk.
Last updated: 30 September 2026
A coaching package is a personalised digital service. Work on your assessment and your plan begins as soon as you pay, which is why the refund window is short and firm.
You may cancel and receive a full refund within 2 days (48 hours) of payment. Contact us within that window from the address or number on your account, quoting your order reference, and we will refund you in full.
After 48 hours from payment, the package is non-refundable — in whole or in part, whether or not you have started, and whether or not you use the remaining time. Please be sure before you buy, and ask us anything you need first.
The 2-day window does not limit your rights if we do not deliver. If we never provide the plan you paid for and cannot put it right within 7 days of you telling us, you get a full refund regardless of how long ago you paid.
These are not grounds for a refund after the 2-day window, but they are not a reason to lose your block either. Tell us as early as you can and we will adjust the plan around you, or pause it and pick it back up.
Approved refunds are returned through our payment provider to the original payment method, normally within 14 business days. Your bank may take longer to show it. We cannot refund to a different card, account or wallet.
Please contact us before raising a chargeback — most issues are resolved faster directly. We reserve the right to suspend an account while a chargeback is being investigated.
Email hello@builtbybb.uk, or message +20 11 2338 3087, from the address or number on your account with your order reference and the reason, within 2 days of payment. We will reply within 2 business days.